Random the Book

Random the Book: Matt Ballantine and Nick Drage's experiment in serendipity and chance.


Can you control how lucky you are?

Questions for you:

  • When opportunities arise that fall outside your usual routine (a networking event, an unexpected conversation, a detour), do you embrace them or avoid the mental effort of dealing with the unknown?
  • Looking back at “lucky breaks” in your career or life, how many came from taking chances on new experiences versus sticking to familiar, predictable paths?
  • When setbacks occur, do you frame them as temporary bad luck that will pass, or as permanent indicators of your situation, and how does that framing affect your persistence?
  • If someone told you their success was 90% luck, would you trust their judgement more or less than someone who claimed full credit for their achievements?

Organisational applications:

Opportunity maximisation culture: “Lucky” organisations create more surface area for serendipity. Design office layouts for unexpected encounters, schedule unstructured time, encourage cross-department conversations, support attendance at tangential events. Not because any single encounter will yield results, but because maximising chance encounters increases probability that some will be valuable. Build systems that expose people to diverse inputs rather than optimising for predictable efficiency.

Hiring for adaptability over credentials: Research shows that in high-variance domains, past success correlates poorly with future performance because luck dominates outcomes. Instead of hiring based on track record alone, assess how candidates respond to uncertainty, whether they attribute success to external factors, and how they handle setbacks. “Lucky” people persist through randomness; optimise for resilience and adaptability rather than impressive but potentially lucky past results.

Positive reframing as organisational practice: Teams that view setbacks as temporary and extractable learning rather than permanent failure demonstrate greater persistence. Build post-mortems that explicitly separate controllable factors from random ones. When projects fail, ask “what was in our control” versus “what was random timing or circumstance”. This prevents learned helplessness whilst maintaining accountability for what teams actually control.

Systematic experimentation instead of bet-the-company predictions: Since distinguishing skill from luck requires massive sample sizes, run many small experiments rather than making few large bets based on confident predictions. Each experiment is a chance opportunity where random factors might align favourably. The more experiments, the higher probability that some will succeed for reasons you couldn’t have predicted.

Further reading

Luck, attitude, and serendipity

The Luck Factor by Richard Wiseman – empirical research on luck showing that “lucky” people share behavioural patterns: maximising chance opportunities, trusting intuition, expecting good fortune, and turning bad luck into good, demonstrating that attitude affects exposure to random positive outcomes.

The Serendipity Mindset by Christian Busch – examines how cultivating openness to unexpected connections and opportunities creates conditions for beneficial randomness, with practical strategies for increasing serendipitous encounters.

Fooled by Randomness by Nassim Nicholas Taleb – argues that people systematically underestimate role of luck in success, mistaking random outcomes for skill, with implications for how we evaluate achievement and make decisions.

Success, skill versus luck

Success and Luck by Robert H. Frank – economist’s analysis demonstrating that small random advantages early in careers compound into large outcome differences, showing successful people systematically underestimate luck’s role in their achievements.

The Success Equation by Michael J. Mauboussin – provides framework for untangling skill and luck across domains, demonstrating that individual career lengths provide insufficient data to statistically distinguish systematic skill from fortunate timing.

Thinking in Bets by Annie Duke – professional poker player’s perspective on separating decision quality from outcome quality, showing that even “lucky” people must make good decisions to capitalise on random opportunities.

Persistence, positive expectations, and growth mindset

Learned Optimism by Martin Seligman – shows optimistic explanatory styles (viewing setbacks as temporary, specific, external) correlate with better outcomes across life domains, supporting Wiseman’s principle that lucky people frame bad luck as short-lived.

Mindset by Carol Dweck – research on growth versus fixed mindsets showing that believing abilities can develop (growth mindset) increases persistence through setbacks, relevant to Wiseman’s finding that lucky people view bad luck as temporary.

Grit by Angela Duckworth – demonstrates that persistence and passion for long-term goals predicts success across domains, complementing Wiseman’s finding that expecting favourable outcomes if persisting increases likelihood of capitalising on random positive events.

About the image

The Japanese Maneki-neko (beckoning cat) are a big thing across Asia. A raised right paw apparently means wealth. This one appears to beckon a lot of wealth – I spotted it on a recent holiday in Malaysia.

Photo montage and photo by Matt Ballantine, 2026