Why doesn’t a coin toss mean the same thing everywhere?

Questions for you:

  • How does my cultural background affect how I interpret uncertainty and ambiguous communication?
  • Do I assume others share my expectations about directness versus subtlety in communication?
  • Where might I be misinterpreting someone’s relationship with randomness or uncertainty based on cultural differences?

Questions for your organisation:

  • Do we recognise how cultural context affects people’s interpretation of uncertain or probabilistic information?
  • Are our communication practices inadvertently favouring one cultural approach to uncertainty over others?
  • How do we ensure our risk communication works across different cultural frameworks for understanding chance?

Further reading

You can read more about High and Low context culture as a concept here: https://en.wikipedia.org/wiki/High-context_and_low-context_cultures

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